![]() ![]() “It’s one of the most successful brands in the market, so I’m more than eager to bring this collaboration to the world,” Snoop Dogg said of the partnership. Strong, bold and incredible just like the D-O-Double-G. Available now via the Apple App Store and Google Play Store, the new app will animate three of 19 Crimes’ convicts-turned-colonists, who each tell their own infamous story. Snoop Dogg is a culture creator, innovator, and a leader in pop culture. We are proud to partner with entertainment icon, Snoop Dogg, who embodies all these qualities, and more, through hard work and perseverance. 19 Crimes allowed me to come up with the perfect blend for me. In fact, 19 Crimes wines is bringing their band of rogues, depicted on the wine labels, to life with the launch of the first-ever wine Augmented Reality (AR) app. 19 Crimes is defiant by nature, bold in character, and always uncompromising. Like our legendary rogues, this taste will live forever in infamy. “I’ve been a fan of this wine and I’m excited to unveil my Snoop Cali Red this summer and share the experience with all my fans. The wine is from Northern California’s Lodi region with a smoky taste. 19 Crimes Revolutionary Rose is fruit driven and bright displaying lively berry fruits, soft creamy delicacy and a refreshing finish. Inspired by “the convicts turned colonists that built Australia”, 19 Crimes was one of the first commercial wine brands to carry an augmented reality label. It will retail in the US for $12. The label features a monochrome photo of the West Coast rapper in a hooded jacket.īrand owner Treasury Wine Estates felt Snoop Dogg was a good fit for 19 Crimes as he “embodies the same spirit of rule breaking, culture creating and overcoming adversity that inspired 19 Crimes’ original cast of rebellious heroes.” ![]() For the rough-hewn prisoners who made it to the shore, a new world awaited. This punishment by transportation began in 1788, and many of the lawless died at sea. Upon conviction, British rogues, guilty of at least one of the 19 Crimes, were sentenced to live in Australia, rather than death. Listen to history’s most interesting Rogues and Rebels share their stories behind the 19 Crimes, hear from the Doggfather himself, Snoop Dogg, and interact with John Boyle O’Reilly and the Warden. Snoop Cali Red is a blend of 65% Petite Syrah, 30% Zinfandel, and 5% Merlot. Nineteen crimes turned criminals into colonists. Meet the Living Wine Labels app and watch as your favorite wines come to life through Augmented Reality. American rapper Snoop Dogg has collaborated with Australian wine brand 19 Crimes on a red blend from California, which is due to hit shelves this summer. ![]()
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